As economic belts are cinched, and we start spending our dollars more carefully than ever before, I am getting email a lot from photographers asking “What should I be charging for this event?”, or “A client wants a digital negative, what’s a fair rate?”, and even, “How much is my work worth?”

Truth be told, the economics of photography sales are just as much a mystery to me, and I don’t have all the answers.  But I know a few things about where to start, and how to research.  First and foremost, is to know your market.  Are you working in NYC, or in Duluth MN?  Have you looked at other photographers’ websites?  What are they charging?  Are they start-ups or established companies?  What kinds of services do they offer?  What kinds of services do you offer?  Do you provide print fulfillment or is that out-sourced?  What is your overhead?  Cost of equipment?  Cost of training?  The whole 9 yards – it’s a lot to filter.  Well, here’s some software that can give you a leg up in that regard – FotoQuotePro.

This software is very well designed and offers you rates for a wide variety of publications, ranging from magazines, to journals, brochures, quarterly reports, and a plethora of other variations.  Quarter page prints, half page, full page, distribution of media, and many other factors are tallied in to help Fotoquote determine your rate.  Granted this may not help the startup in portrait work, but if you are looking to market your work toward commercial and stock sites – this is definitely the software for you.  And now, in a special offer here at the blog – I’ve been able to garner a 33% discount for some lucky listener.  That’s right…33%!!  It regularly goes for a price of $150, and the good folks over at Cradoc Foto Software have generously donated a discount code.  Rather than buy and install it myself, I would like to pass this savings on to some lucky reader of the blog.

So, here’s how the winner of the discount code will be chosen – post a comment here at the blog.  Say what you like about the software, why you could use it, or simply introduce yourself to the rest of the readership.  This particular post will take comments through the end of June, so you have about two and a half weeks to get something out there and get a chance to win the discount code.  In the meantime, head on over to Cradoc Foto Software and download a trial to see what the program is all about.  In the meantime, here’s a few screen shots from the demo version to show you what they have to offer…

Tab 1 of FotoQuote Pro
Tab 1 of FotoQuote Pro
Tab 2 of FotoQuote Pro
Tab 2 of FotoQuote Pro
Tab 3 of FotoQuote Pro
Tab 3 of FotoQuote Pro
Tab 4 of FotoQuote Pro
Tab 4 of FotoQuote Pro
Tab 5 of FotoQuote Pro
Tab 5 of FotoQuote Pro

Happy shooting, and we’ll see you back here again tomorrow!  (Oh yeah, and don’t forget, you can also share your thoughts and suggestions for future hardware and software reviews that take place right here on the blog!  Let me know what you think as it’s the contributions of readers that make this such a fulfilling blog – who knows, there might be a giveaway in that too!)

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5 thoughts on “The Business of Selling Your Photos

  1. Marc Benton says:

    Perfect timing to run across this post for me. I am just now considering advertising and pursuing paid assignments. I think I have my target market identified but am still investigating pricing models. The trial version has been an assist in this. FWIW, I am finding normally about a 20% delta on both sides from my original pricing to what I see being charged in my market. Most of this data is coming from researching pricing on pages from similar photographers across the nation.

  2. Wow, from the screen shots alone this software looks phenomenal in getting a handle on pricing for various markets. Thanks for blogging about this 🙂 Downloading the demo now…

  3. The software looks pretty interesting! I’ll be heading over to their site next to check them out. Thanks for the link.

    I’ve got my own take on pricing, and I’m probably in left field. I own a gallery in a medium sized “vacation community” here in Arizona. My primary income comes from print reproduction for other artists throughout the Western states, and my secondary income comes from my personal photography sales. When I set up my business I found an interesting niche (reproduction work), and knew my photography would be secondary. Interestingly enough, the past 2 months I’ve seen 50% of my income from print work, and 50% from my own collection of images.

    I spent a good deal of time researching local competition, investigating gallery prices in town and out of town, and then made my pricing determination based on the structure of my business. I’m still fine tuning, and all input (like the software) is useful.

    Best of luck to everyone working toward making a living doing something they enjoy!

  4. Hello Jason,

    I am Jason as well. Denver photographer and twitter stalker. This looks like some promising software and a 33% discount code is just the thing to get someone to purchase. I know a lot of photographers who struggle with pricing. But I also know a lot of clients dont know what goes into make a great photo or photo set. Then when you give them your price, they gasp. LOL.

    Well good luck to everyone!

    Jason P.
    Illusive Dreams

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