Email barrages us every day from people we know and love, trust and respect, sliding all the way down to spam we instantly delete, without even batting an eye. Where on the scale different types of email lie in your own pile of sorting to do is up to you, but I just got one the other day from an otherwise respected photo resource -onOne Software, touting their latest “Perfect Photo Suite”, and boy did I get a bitter taste when I read through it. Now don’t get me wrong – I think it’s a great company, and I love a lot of their product line, but this email just rubbed me the wrong way:
Seeing this sort of advertising goes against everything I believe in as a photographer – no matter what the post production software can do, nothing can take a bland picture and make it into art. The fundamentals simply must be there. If your composition is lousy, don’t expect any software to “make it right”. There is no magic button in photography – it’s a matter of developing a style, an inner voice, and an essential foundation of composition that builds your skills and a portfolio.
The message this is promoting is that it’s not the person behind the camera, but rather the camera and the software that make the print. Sorry onOne, but I gotta throw the red card here (soccer analogy for the rest of you) – this one was the wrong move. Am I out on a limb here or does anyone else think this is the wrong message to pitch your product?