Photography, like anything else, is about telling a story.  If you like photographs, then you like stories.  So, with that in mind, and a bow or nod to the gods – enjoy this montage of these photos.  With the accompanying storyline from the memoirs of Paul Harvey, this not only was one of the best commercials I’ve seen in Super Bowl advertising history – the story it tells takes this one up there very quickly on my all-time list.

For those photographers that took these stills, I applaud you all:


William Albert Allard


Kurt Markus


The dialog from Paul Harvey:

And on the eighth day, God looked down on his planned paradise and said, “I need a caretaker.” So God made a farmer.

God said, “I need somebody willing to get up before dawn, milk cows, work all day in the field, milk cows again, eat supper, then go to town and stay past midnight at a meeting of the school board.” So God made a farmer.

God said, “I need somebody willing to sit up all night with a newborn colt and watch it die, then dry his eyes and say,’Maybe next year,’ I need somebody who can shape an ax handle from an ash tree, shoe a horse with hunk of car tire, who can make a harness out hay wire, feed sacks and shoe scraps. Who, during planting time and harvest season will finish his 40-hour week by Tuesday noon and then, paining from tractor back, put in another 72 hours.” So God made the farmer.

God said, “I need somebody strong enough to clear trees and heave bales, yet gentle enough to yean lambs and wean pigs and tend the pink-comb pullets, who will stop his mower for an hour to splint the leg of a meadowlark.”

It had to be somebody who’d plow deep and straight and not cut corners. Somebody to seed, weed, feed, breed, and brake, and disk, and plow, and plant, and tie the fleece and strain the milk, . Somebody who’d bale a family together with the soft, strong bonds of sharing, who would laugh, and then sigh and then reply with smiling eyes when his son says that he wants to spend his life doing what Dad does. “So God made a farmer.”

Touched a nerve – people either loved it or hated it.  I personally loved it.  Some are saying Ram commercialized the image of an American farmer, others are saying the homage was touching.  No matter how you feel about commercials, farmers, Dodge, Paul Harvey, or any other trumped up political agenda-riddled gobbeldy-gook, what I’d be most interested in is finding out more about the collective set of photographers.  Their imagery was awesome!

Kudos to the two that ABC mentioned in their post, but I want to give my own nod to the photographers.  In fact, I’ll send out a $25 B&H Gift card to the first person who can get me a list of all ten photographers that took the powerful images for Ram in the making of this commercial.

4 thoughts on “The Farmer

  1. Photos certainly do create a story…your video and blog in very interesting!

  2. Amazing commercial and the photographers were – drum roll:
    Andy Anderson
    William Allard
    Jim Arndt
    Daniel Beltra,
    Mark Gooch,
    Andy Mahr,
    Kurt Markus,
    David Spielman,
    Matt Turley and
    Olaf Veltman.

    1. Nice! Thank you very much! Please email me to redeem the $25 gift card! 🙂

      1. For real – I won?!!! I checked out half the photographers. Neat stuff. I really enjoy your blog…helped me immensely. Audited a digital photography class on campus, brought the Canon, and plan to use when we take off on a full-time rving lifestyle. Thanks for the win! Carla ~cozygirl

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