Earlier this week, I started diving back into active blogging with a review/write-up of a smartphone app called SetMyCamPro. You can read more about it here, but I’d like to continue the theme of some photo app reviews, because the best camera truly is the one you have with you, and for most of us, that happens to be the camera built into our phones. With practice and a photographic eye, you can get some pretty excellent images from these cameras. Case in point, here’s one I got of an Ohio sunset just a few nights ago:
Granted, not going to win any contests, but something worth remembering for me. Anyway, enough of the shot that I took, instead it’s time to dive into the second App I am reviewing here on the blog.
I actually reviewed this app before but it was part of a promotional giveaway article for the vendor – and it’s called Easy Release! The concept is pretty simply – use your phone, ipod or iPad screen to generate a model or property release, have the individual sign from your touch-sensitive device (which most phones are these days anyway), and you’re done. It’s a handy app to have for those “on the go” kinds of shoots where it’s not in a studio, or something last minute. For those, you’d probably want to have a more professional setup in place with actual pens and papers to have clients sign off on. (In addition to an event contract, licensing and usage, and much more. In fact, I have a two-Ebook combo that gives you all the paperwork you need to get started in photography, including model releases (adult and minor), event contracts, and a how-to guide…you can get it here for only $30:
Now, for those that prefer the digital mobile on-the-go style of releases for your business, then let’s dig into Easy Release!
On downloading it, the first thing you’ll want to do is configure add an image or logo of your business to your device – this is to add it to your logo/branding to the header that will be used when emailing a copy of the signed release to your clients! (Yes, that’s right, you can email them a copy right from your phone!) If you want to set up multiple brands, the option is there from their Pro Pack (only $3.99), but if one is enough, then you are set with just the base one in the app. Enter your logo, the company name, and your contact info, and that’s all you need:
The rest is pretty straightforward – you’re simply selecting the release type (model or property), taking the image, and then the most tedious part – where you enter all their contact information, including phone, address, email, and other pertinent data. For my own two cents, I wish they would add the option of making an audio recording of this data for later transcription so you can get to the signing quicker. I’ve gotten fairly proficient at creating these, and actually used it on more occasions than I can count off the top of my head – probably in the scores by now (that’s 20’s for those speaking in layman terms! LOL).
You can check out the app on the iTunes or Android Google Play stores here and here. No commissions to be had by me here, so feel free to either buy or go another route, but I think this is the benchmark that any digital model release has to stand up to, because these guys are top notch! This is, of course only my opinion, so I’d like to open the floor to others. What are your experiences with Easy Relase? What about alternatives? Are they cross-platform supported like this is (Android and iPhone)? I know it’s a bit pricier than the average app, but for a working professional, the cost does seem justified to get something this robust and portable.
To that end, I am also open to suggestions for additional apps to review. I’ve got 3 more in the bank, but that doesn’t mean we can’t re-visit later if needed. Throw your suggestions for other apps in the comments section too, and I’ll add to the list! Have a great weekend everyone and keep on shooting!