What’s the deal with the Camera anymore?
Introduction – No Money in Photography Anymore
I mean, seriously…everyone has one, and any schmuck out there with a phone has the ability to capture some image that can get picked up by the AP for mere cents. Photography is no longer a business model people get into for the profit margin. There’s really no money in photography anymore, right? Think about it – the profit margin in photography is horrible! Unless you are famous (and how do you get famous anyway? Why does everyone think they’re entitled to their “15 minutes of fame”? It’s this sense of entitlement that just blows my mind. You’re not “entitled” to anything! You gotta work for it, and want it BAD.
What is Possible by Working in Photography
And what if you do work for it and want it bad? Does that mean anyone else will want to buy your photo? Nine times out of ten, these days, people will likely say “Cool, I can go do that now with my iPhone or Galaxy!” Of course, they never do, but the intrinsic value of the photograph seems to have been demeaned. It’s there for an instant and it’s gone. Big whup if you spent hours, days, weeks, months, or years doing selfies of your hair growing, getting cut, shaving, getting older and posting it all together on YouTube. People see it and move on to the next time lapse. Where is the return on your investment? It’s zilch – zero – nada!
But, what if you do work for it, want it badly, and by some stroke of luck, someone else wants to buy one of your photos from you? How much do you charge? Is it belittling your investment of time, years in the craft, your gear, your hours of blood sweat and tears to charge only $10 for an 8×10″ print? Or, are you pricing yourself out of the reach of that one person that wants to buy your image by saying “That’ll be $150 please…”
And let’s say you do work for it, want it badly, someone else wants to buy it, and you still are able to get that $150 price tag! First off, congratulations…because you’ve passed 99% of the other photographers out there in your drive, motivation, and sense of keen marketing at finding a buyer. That’ll cover one tenth of a root canal these days (if you have dental coverage).
Time to spend another ten years in blood, sweat, and tears to make another photo that someone will pay $150 before you can get the rest of that tooth taken care of. Who wants to deal with that?
Want to read the answer? Check it out here