Hello all, I’ve been quiet for a while here, for a number of reasons. First and foremost, I’ve been busy as life has been pushing me in new directions. My move to Ohio, the new job, and other factors have led to me using my camera less and less.
I want to remain true to the idea behind the blog, which is that as I learn and create new content, I strive to share that education and content here. The danger is regurgitation of others ideas. You start to lose your identity when you try to use the creative works of others to identify yourself.
You may ask why I am choosing now to write and publish this post. The reason is a new ad from Apple:
This is NOT an Apple piece of copy. They have shamelessly ripped content from another creative and are (I think) trying to pass the idea off as their own. This was from a movie in the 80s called The Dead Poet’s Society. It starred Robin Williams as a prep school English lit teacher, John Keating, and his character said these words to his students. The verbiage is fantastic…in context. But they’ve not even done that – the timing and delivery has been edited down to fit in the more convenient 90 second segment, which I find abhorrent! That move was meant to inspire people to be original, and to stay true to who they really are – not to sell technology products being made by children in China.
In my own personal opinion, Apple has completely changed the timbre of the message. They are trying to say that to be unique and creative, you need to use their products to create your own verse – and this is not true!
I am publishing this today, because I suspect that many creative out there are now in a younger generation, and may not have even heard of Dead Poet’s Society. If you want to be a creative, you simply must rent this from Netflix, YouTube, or where ever, and watch it. Amazing movie, and I hate seeing Apple desecrate it like this. Let’s at least give credit where credit is due!
As a final note – if you really want to be inspired, check out some of the photography and videography that comes from this movie! There are some scenes that really have planted themselves in my mind since I first saw it, including:
1. The bagpiper on the lake.
2. The cloaked figures running through the trees in a foggy wood
3. The birds taking flight